Nigeria's UBC365 has signed a deal with online gambling software provider, BetConstruct, for a selection of igaming products. The operator will be able to increase its offering with a new selection of casino and sportsbook products to its players. In addition, BetContruct will provide customer support. The new content will be available to all UBC365 customers offering more igaming solutions to the Nigerian gaming market.
New iGaming Options Nigerian Players
UBC365 is one of the most established online gambling operators in Lagos State, Nigeria having been active in the Nigerian igaming market for more than five years. It offers a wide range of products to its Nigerian customer base, including a casino and sportsbook, live dealer casino games and a mobile product. The new deal with BetConnect will increase its selection of casino and sportsbook products.
Through BetConstruct, the operator's casino offering will be revamped and new game titles will be made available. In addition, customers will have access to more than 18,000 sporting events and markets for more than fifty sports including American football, baseball, basketball, boxing, cycling, football, hockey, tennis and much more. There will also be access to virtual betting. BetConstruct will also offer 24-hour customer support.
European Suppliers Expanding into Africa
This is not the first Nigerian igaming solution to be introduced into the market through a deal with an International supplier. A number of partnership deals have been made between European suppliers and Nigerian operators in the past few years. These include SBTech, Inspired Gaming Group and Betradar.
Playtech, the leading online casino software provider, has identified Nigeria as a primary market for expansion into the African gambling market.
Playtech has already expanded into South Africa with a deal signed with the Peermont Group in 2012. The company has announced their plans to expand further throughout the African continent. Besides for a strong focus on Nigeria, Playtech is also looking toward Ghana, Kenya and Zimbabwe.
According to a report released by the Nigerian online newspaper, DailyPost.ng, Nigeria is one of the biggest new markets in sports betting in world with a population of 175 million people and Nigerians spending up to 1.8 million Naira ($11.1 million) per day betting on different sports. Men, aged between 18 and 40 spend an average of N3,000 ($18) per day. This is a significant amount in a country where half of the country lives on less than $2 a day.